The previous Union branding had been in use for over twelve years in various formats and reached saturation point for any future changes. I tasked myself with redeveloping the visual language and associated branding of the organisation. 

The issue of bilingualism was a key factor in the development of a new logo. The old logo was non-compliant with the Welsh Language Act. The act puts Welsh language on an equal footing with the English language with regard to the public sector.

Art direction, design, illustration, copywriting & photography.

Through the conceptualisation process a very apparent idea formed in the corresponding ‘U’ between union and undeb (union in welsh). This mark ultimately became the foremost visual element and lead to the bilingual tagline ‘Putting U in the Union’.

The core identity was utilised and strengthened through a series of branding exercises. 
This included wall graphics of two cross campus buildings, uniform, stationery and motion graphics.

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