The previous Union branding had been in use for over twelve years in various formats and reached saturation point for any future changes. I tasked myself with redeveloping the visual language and associated branding of the organisation.
The issue of bilingualism was a key factor in the development of a new logo. The old logo was non-compliant with the Welsh Language Act. The act puts Welsh language on an equal footing with the English language with regard to the public sector.
Art direction, design, illustration, copywriting & photography.
Through the conceptualisation process a very apparent idea formed in the corresponding ‘U’ between union and undeb (union in welsh). This mark ultimately became the foremost visual element and lead to the bilingual tagline ‘Putting U in the Union’.
The core identity was utilised and strengthened through a series of branding exercises.
This included wall graphics of two cross campus buildings, uniform, stationery and motion graphics.
CONTACT: ALEX@PIXEL-CUTTER.CO.UK // WWW.PIXEL-CUTTER.CO.UK