BULWARK is a direct to consumer start up for men's skin and personal care. The brand aims to capture the young professional market with no fuss products focusing on high quality ingredients and scents.

The visual identity draws influence from military labelling with utilitarianism at the heart of the brand. Bold colours inject vitality into an otherwise overtly masculine typography and grid system. 

Packaging design was developed to use off the shelf packaging to cut costs. The packaging system uses shape and colour to help differentiate product lines and scents.

The branding cuts through an often clichéd, crowded, messy bog of men's skincare troupes​​​​​​​.

Art Direction / 3D / Retouching / Digital Design

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