![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/e9ddffc2-7338-4a67-9c15-094a60b88f63_rw_1920.jpg?h=adc80dfa4162b0dba514cc026091bde4)
The previous Union branding had been in use for over twelve years in various formats and reached saturation point for any future changes. I tasked myself with redeveloping the visual language and associated branding of the organisation.
The issue of bilingualism was a key factor in the development of a new logo. The old logo was non-compliant with the Welsh Language Act. The act puts Welsh language on an equal footing with the English language with regard to the public sector.
Art direction, design, illustration, copywriting & photography.
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/c4ff7097-97a1-44d7-a167-ca36160209d8_rw_1200.gif?h=acbf19282b2fe2ec8637a1b6d0a07ddd)
Through the conceptualisation process a very apparent idea formed in the corresponding ‘U’ between union and undeb (union in welsh). This mark ultimately became the foremost visual element and lead to the bilingual tagline ‘Putting U in the Union’.
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/03054739-8995-4bf8-b401-fe610e1514ad_rw_1920.jpg?h=c352165accf09cd607e46ad9ee0a858f)
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/fda6ae5a-b881-409b-9cde-41adc504bb04_rw_1920.jpg?h=66c993f78f6227d6056d254e1f781264)
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/c8181528-c18f-44b3-85fc-b2594f60c73b_rw_1920.jpg?h=6148a090003713a3f7de2a83cefae4d4)
The core identity was utilised and strengthened through a series of branding exercises.
This included wall graphics of two cross campus buildings, uniform, stationery and motion graphics.
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/fc03162a-5b4f-4e36-a6d6-08965c36ad61_rw_1920.jpg?h=07d2ae166e40bb365985720c4ff4e29a)
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/a3169675-e228-438b-8509-0427ba8d71bd_rw_1920.jpg?h=b788a3e494e5bbe078fdaa936b50339c)
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/4ded8fe1-7add-480f-825b-f8cec202d7e0_rw_1920.jpg?h=cf63a678495d2d0bb9ece59b6892f40c)
![](https://cdn.myportfolio.com/3e6c5794-4f42-433a-b22b-c0d95c538e73/9f41ee87-123b-4812-842b-67fa7f3ecd47_rw_1920.jpg?h=24a2b723a8db71ae6fc6db5eb706136d)
CONTACT: ALEX@PIXEL-CUTTER.CO.UK // WWW.PIXEL-CUTTER.CO.UK