Mighty Hoopla is a 15,000 capacity music festival, the brainchild of legendary club nights Sink The Pink & Guilty Pleasures. Freedom, expressionism and joy at the heart of the festival, everybody is welcome.
The previous identity lacked the character and vibrancy that defined the event. To better express the brand, a colourful, character-led visual language was developed, inspired by designer toys and queer club culture. These playful illustrations became brand mascots, personifying the diverse crowd and adding humour and relatability across touchpoints.
The flexible identity system includes a responsive logo, bold typography and a high-energy colour palette designed for adaptability across the wide range of formats a festival requires. The result is a joyful, inclusive and cohesive brand that amplifies the essence of Hoopla that feels as lively and unapologetic as the festival itself.
