Dough-mestic Property
Entering the market as a new financial company presents challenges due to
consumer behaviour, regulatory complexities, and the need to build trust with
potential customers. Established property and financial institutions hold long-standing reputations and customer loyalty, making it difficult for newcomers to gain traction.
To overcome this, getDough needed a strong visual identity that had a significant
impact on their market entry.
We developed a professional, trustworthy and importantly, approachable image.
The distinct and cohesive visual language conveys stability, reliability, and modernity. This language plays on the visual metaphor of dough, helping drive name brand recognition whilst avoiding the predictability of typical financial branding.
consumer behaviour, regulatory complexities, and the need to build trust with
potential customers. Established property and financial institutions hold long-standing reputations and customer loyalty, making it difficult for newcomers to gain traction.
To overcome this, getDough needed a strong visual identity that had a significant
impact on their market entry.
We developed a professional, trustworthy and importantly, approachable image.
The distinct and cohesive visual language conveys stability, reliability, and modernity. This language plays on the visual metaphor of dough, helping drive name brand recognition whilst avoiding the predictability of typical financial branding.
