WBN are a worldwide network for insurance brokers and their 68th Global Conference​ took place in Atlanta. Each year, the conference branding evolves to reflect its host location while maintaining a strong connection to the corporate brand’s colour palette and visual identity.

As a major transit hub and home to the world’s busiest airport, Atlanta transporation links served as inspiration for a visual identity centred around connectivity and networking. The design language explored the intersection of relationships and the serendipitous opportunities the conference provides. 







Circles, drawn from the master brand, were brought together to create dynamic compositions reminiscent of urban population infographics. The final identity is
instantly recognisable while remaining flexible and adaptable across a wide range
of event touchpoints, from digital platforms and merchandise to out-of-home
displays and motion graphics.

The final identity is instantly recognisable while remaining flexible and adaptable
across a wide range of event touchpoints. It successfully balances brand consistency with the continued evolution of the conference’s unique sub-brand.




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